Using Social Media To Benefit Your Dental Practice
If a doctor has no patients, they’re just a person with an office. Expertise and equipment will not be enough. And you must reach the population in order to treat them.
Medical advertising is as old as recorded history. Someone who needs treatment doesn’t automatically know who to turn to. Knowing this, Beaverton Oral Surgeons uses the full power of the Internet to reach new patients. Without a doubt, social media is a game-changer that every dental practice needs.
The Power of Reviews And Testimonials
Every business should have an Internet presence by now. Even if they are too small to have their own website, businesses need to be up on search engines to be recognized. If you haven’t done it yet, put your practice up on Google, Facebook, and Yelp. Registering on these websites is free.
The most important part of your search engine profile are the reviews. Nothing says as much about your practice as what patients say they’ve experienced. You already deliver excellent treatment. Now, encourage your patients to share their experience.
Beaverton Oral Surgeons has regular drawings for high-end prizes that patients automatically enter when they leave a review. In our experience, Google is the most popular search engine for finding and leaving reviews. By giving an incentive to rate their experience, your practice will quickly get more popular on the Internet.
Social Media Reaches Millennials
“Get them while they’re young,” is the motto across most industries. Many of them have dubious consequences for their customers. But healthcare providers like dental practices can use this strategy, too. And you can be assured that you are helping your customers make good choices that genuinely improve their lives.
Every year, the digitally native generations grow older and need to make their own healthcare choices. More than the generations before them, the young people today will use the Internet and social media to inform their decisions. Investing in targeted advertisements is crucial to reaching young patients who will need a full lifetime of care.
Facebook and Google allow businesses to advertise selectively. They make sure your ads are seen by people relevant to your practice. So you don’t have to worry that your ads are wasted on a faraway, irrelevant crowd.
Targeted ads on the Internet creates a win-win for you and your new, younger patients. They will see your practice where they spend most of their time, and you will see an increase in young patients. And you don’t have to break the bank on ads. Even a modest budget will create returns on your investment.
Connecting Often With The Crowd
The Internet opened up so many possibilities to reach people. Thanks to the Internet, an individual can have tremendous publishing power. Dental practices can seize this power for themselves to connect with people on a whole new level.
By regularly and consistently putting out new content on your social media pages, you attract more eyes on your practice. You let current and prospective patients see your take and read your message. You can keep them informed without the invasiveness of a mailing list. Now, your practice will keep your patients informed and showcase your distinct personality.
Tweeting, Facebooking, and blog-keeping all have another added bonus: your position on search engine results rises the more content you publish. Being at the top of the list counts for so much when someone has to make a choice. Taking the time to produce content tailored to your practice boosts your visibility without extra cost.
We Lead Across The Board
Beaverton Oral Surgeons is about excellence in every aspect of our practice. The smiles on our patients speak for themselves. But we’re not content just to give our current patients the best oral care possible. We want to attract and serve new patients, too.
Any business can use the strategies above to gain customers. But only healthcare providers are solely in the business of wellness. The Internet is swamped with unhealthful, unhelpful noise. By making your entry into social media, you help to crowd out that noise.