Top Three Video Types To Make Your Practice Stand Out
There is no doubt that video has become an incredibly powerful marketing tool in today’s world. In fact, recent research who’s that video promotion is over 6 times more effective than print and online advertising (b2bmarketing). And its no surprise with 78% of people watching videos online every week and 55% of people watching videos online every day (HighQ).
The question for you is, should video marketing be a part of your practices’ promotion tool box? The answer is a resounding yes. Utilizing the right types of video video can establish yourself as an expert, build trust among new patients, and educate current patients. Don’t know where to start? No problem, we’ve narrowed it down to the three most important video types to help you edge out the competition and grow your business.
Introducing Yourself Through A Landing Page Video
A landing page video is a video that highlights who you are and what your practice is about. It most often involves two parts:
- Talking Head Interviews: Static shots of you and your employees and/or patients talking about what makes your practice unique.
- B-Roll: Footage of the office showing your office and your staff at work.
The word “landing page” comes from where this video is usually found. On the landing page or home page of your website. This is and of itself is important as a website visitor will stay, on average, two minutes longer on a site after they watch a video (Comscore). Here is a look at our landing page video, done by Hillsboro production company SkEye Studios:
Why is this video type so effective? Because it allows potential clients to know who you are and what you’re like before they make the leap to walk into the office. This type of video can dispel a lot of the worry & uncertainty that a potential patient has when choosing their dentist. The more a patient can know about your practice, the more educated they are in deciding if they’re the right fit.
Testimonials: Letting The Patient Speak
Customer testimonials are one of the most effective content marketing tactic out there. 90% of consumers admit their purchasing decisions are influenced by online reviews (Marketing Land). This makes online written reviews found on Google, Yelp, and Facebook all the more valuable. But what about taking it up a notch and getting a testimonial on camera. We did just that:
Getting a testimonial from a patient on camera is incredibly effective. It gives weight to the opinions shared and builds authenticity. It also gives you another avenue to show more about what your practice is about and what makes it special.
Testimonial videos can be used on your website to further convince potential patients or they can be used on social media to help retain current patients.